For most of my life, I believed that to be true. One morning I’d find a ten-dollar bill on the street and call it a lucky day. A few weeks later I’d realize I lost a twenty somewhere between meetings and call it a crappy day. To be in the right place at the right time, or the wrong place at the wrong time, seemed simply to be a matter of happenstance; it was completely random and out of my control. (Location 78)
to: Sometimes you do everything right, and you still can’t make your business work. Sometimes you just can’t predict the trends that shake up your industry. Sometimes luck is not on your side. Right? Wrong. I was wrong. So wrong. (Location 89)
Sometimes I failed; sometimes I succeeded. Eventually, I came up with my own method for spotting what others are not trained to see: the next trend in my industry. I figured out how to be in the right place at the right time, over and over again. (Location 96)
Finding money was like learning the good fishing spots, except I was learning the good money ‘catch and hold’ spots.” (Location 109)
I just know what to look for. Once you’ve seen the pattern, you spot it all the time. You see opportunity everywhere. And once you learn the practice, you can do it anytime, anywhere.” (Location 118)
Every successful business you can think of had a big dose of good fortune; they were at the right place at the right time: (Location 121)
Luck is about foresight paired with strategic action. Luck is about planning. Luck is about deliberately putting yourself in the right spot at the right time. Spot the next trend wave that is almost upon you, position yourself in front of it and you’ll capture a surge of consumer demand for your product or service. (Location 126)