The Day I Made $67K in O...
The Day I Made $67K in O...

The Day I Made $67K in O...

The day I made $67K in ONE day was life-changing. Not because of the money… But because they all laughed at me when I told them my plan. A thread about how I scaled an e-Com store with FB ads… without touching FB ads. 🧵: (View Tweet)

Before we start, pop quiz: what’s the worst time to scale an e-Com store? That’s right. In the beginning of the year. Why? Because people have already spent all their money on BFCM and Christmas. And that’s exactly when I scaled my store. But before I did… (View Tweet)

We had a huge debate within the e-Com community. How do you scale? 90% of e-Com “experts” say that you scale through ads. “Let me manage your ads - I’ll scale your store” And I argued with them all. I said that the scale happens INSIDE the store. Here’s what happens next.. (View Tweet)

I decided to focus on 3 things inside the store: Hidden collections Pricing + order manipulation The force of +1 I’ve never revealed this information before. And you won’t find it in any course, mastermind or workshop. Let’s begin: (View Tweet)

Hidden collections: We found a way to create hidden collections. Meaning: you can not access this collection from the store. Only if you have a direct link. And that’s important because this is where we tested this: (View Tweet)

Pricing + order manipulation This is a tricky one. We took all the data from the store and divided it into three parts: Best selling items. Mid-selling items. Worst selling items. Now, we set up the collections to show 3 items per row. And here’s why that’s crucial: (View Tweet)

We priced all the items within 3 pricing categories. Best selling items: $35-39 Mid-selling items: $47-67 Worst selling items: $89-97 And that’s genius because people buy the best-selling items either way. But now they’re also the cheapest items in the store. (View Tweet)

But that wasn’t enough. We also had to position the items in the store in a way that would be easier for the buyer to find “the best deal”. So this was the order of the items in each row. Worst selling (W) - best selling (B) - mid selling (M) Each row. W-B-M W-B-M See why? (View Tweet)

We placed the best selling items in the middle, between two higher-priced items. Creating the illusion that they’re getting the best deal. They found the item they want - and what a coincidence! It’s also the cheapest one. But we went one step further: (View Tweet)

You know how they say, “if everything’s on sale, nothing’s on sale”? A newbie mistake. We only took the middle row of items and discounted them. So instead of $97, pay only $35. Further enchanting the illusion of the best deal. But that wasn’t enough… (View Tweet)

Because selling one item for $35-$39 (remember? Those are the best-selling ones) won’t even put us at break even after ad spend. So we had to increase our AOV (average order value). But what’s the easiest way to do that? (View Tweet)

The force of +1 Make the buyer.. buy one more item. Anyone knows how to do that. Newbies just offer a discount on a second item. “Buy 2 get 10% off”. Experts use coupons. Pros know there’s a difference between giving % discounts and $ discounts. We took it to the next level: (View Tweet)

We had a small banner at the top of EACH page on the store. And this was the GENIUS move of ours. The banner said this: “Buy $70, get $7 off Buy $80, get $12 off Buy $150, get $20 off” But why was that so effective? Let’s break it down: (View Tweet)

The price of the items that people were buying was $35-39. Meaning, 2 items would put you at $78. So you get the $7 coupon. Great! But wait… if you add a couple more dollars you could get $12 off. That’s called “selling money on discount”. Add $2 to cart, get $5 off. Free $3! (View Tweet)

So the buyer would lock his mind on buying one more item. But… we didn’t have a $2 item. Cheapest was $35 remember? So we are forcing the +1 on a buyer. Increasing our AOV by a minimum of an extra $35. Smart, right? But that wasn’t all… (View Tweet)

We also knew that our VIP clients were buying for around $150 per order. So we strategically places a $150 coupon to not lose those customers to lower coupon deals. But the real part that shocked all my ecom colleagues? (View Tweet)

We didn’t touch the ads. No new creatives, no new campaigns, no fancy tricks. This was a store that made an average of $10K a day. Suddenly jumping to $67K while every-single-other store was scaling down at that time. I’ll even break down the numbers for you: (View Tweet)

This $67K day was not all profit, obviously. We spent $35K on ads that day. About $5K revenue came from emails that day. Our profit was $11K that day. Now… (View Tweet)

I know this is good value. I’ve never heard anyone talking about this. There’s a lot more where this came from. I’m just getting started. Make sure to follow me @GrammarHippy to enjoy more content about e-Com, conversion manipulation, FB ads and copywriting! (View Tweet)