So, the definition of unhealthy scale for me is when the growth of the business violates the certainty of the future of the business. When I say “market cap,” I’m referencing that line in the sand where everything beyond compromises the safety of the business’s future. (Location 126)
When you see big organizations scaling, putting together infrastructure, new products, and new opportunities and partnerships, you’re witnessing a company that has likely decreased its acquisition costs through outstanding products and services. (Location 193)
When you get these three things dialed in — attention, retention, and pricing — scale is a lot easier. (Location 216)